Good Juju Boutique and Gallery has found a new home at Tlaquepaque Arts & Shopping Village, bringing an uplifting mix of fashion, art, and thoughtfully curated goods to the village.

Owners Julie and Brent created Good Juju during a period of significant change in their professional lives. A weekend visit to Sedona to spend time with family and recalibrate opened the door to unexpected opportunities, inspiring the couple to make Sedona home.

Good Juju followed soon after—a place where Julie could continue to express her lifelong love of fashion and design while Brent could share his art.

From the beginning, Julie envisioned more than a traditional boutique. She wanted a space that felt happy and uplifting, whether that feeling came from the touch of a beautiful fabric, an unexpected design detail, a whimsical work of art, or a meaningful conversation.

The boutique’s collection reflects that intention. Julie looks for distinctive, joyful pieces made with quality fabrics and thoughtful details. She is particularly drawn to elements of surprise—an embroidered pocket, an unexpected burst of color, or an imaginative finishing touch. Nature-inspired motifs, handmade goods, and jewelry that feels organic rather than overly designed are also part of the collection.

For Julie, choosing merchandise is as much an intuitive process as it is a visual one. She believes everything carries a frequency and that fashion, at its best, creates a feeling. If a piece makes her smile or carries an uplifting message, there is a good chance it will find a home at Good Juju. That same sensibility connects Julie’s merchandise with Brent’s artwork, creating an experience that feels eclectic yet unified by a spirit of optimism.

The name itself carries personal history and purpose. “Good juju” means good energy, but it is also a playful reference to Julie’s name. When her niece Jaime was young, she could not pronounce “Auntie Julie” and called her “Auntie JuJu” instead. The nickname stayed—and eventually became part of the boutique’s story.

Tlaquepaque Arts & Shopping Village offered a natural home for Good Juju. Julie and Brent were drawn to the energy of the village, from the vibrant flowers and flowing fountains to the old-world architecture and intimate courtyards. Its beauty, artistry, and welcoming community aligned with their desire to create a space where people could feel supported, inspired, and renewed.

The village also carries a hint of mystery. One evening, Julie arrived at the store late and heard a peaceful woman’s voice near the lynx statue. It sounded almost like humming, yet the courtyards and parking lot were empty. After finding no one, Julie chose to believe it may have been one of the good spirits rumored to inhabit Tlaquepaque, quietly watching over her.

Whether visitors discover a piece that makes them feel beautiful, encounter art that makes them laugh, or simply leave Good Juju a little lighter than when they arrived, Julie hopes the experience stays with them.